Virtual Open Homes & 360 Degree Tours
Welcome to 2020! Who would have thought at the start of this new decade that just a few months in, we'd all have our lives completely turned upside down by Covid-19.
The Real Estate industry is certainly seeing its challenges. No more open home. No more auctions. Social Distancing. Agencies who are already using online technologies to sell houses are ahead of the game, and fortunately at Platinum Properties, we have the tech & the skills to continue to promote our client's homes and minimise the need for physical property inspections.
360 Degree Virtual Tours
Our favourite technology for selling homes online is 360 degree virtual tours. We work closely local professional photographers who have some fancy & super expensive cameras that create amazing walk through tours of our properties. Here is an example of an apartment we recently sold in Southport Central. The apartment was sold under the hammer for a fantastic price, and the 360 degree virtual tour played a big part in attracting all the buyers and generating more competition for a higher final price.
Virtual Open Homes & Property Videos
Now that we're no longer allowed to run physical open homes, video walk-through's are the next best thing. We're doing a mix of professional property videos which we outsource to our amazing videographer, as well as detailed walk-through videos which our agents & property managers capture on their phones while describing the features of the property.
An example of a professional video of one of our client's homes:
And a 'virtual open home' walk-through video:
Professional Photography, Drone Shots & Floorplans
At Platinum Properties, we've always been ahead of the competition with the use of professional photographers to present our client's home. Amazing photographs attract more buyers to your home, and more buyers mean more competition, which leads to a premium sale price.
We've also been a big fan of using floorplans as part of our marketing. Floorplans help to weed out buyers that won't like the layout, and attract the buyers who are right for your home.
Social Media & Website Banner Advertising
There's no denying that in these unprecedented times, there's a reduction in qualified home buyers and investors out and about looking for homes, so we need to be doing more to get your home infront of the best buyers. Just loading a home onto realestate.com.au & domain.com.au no longer cuts it.
Fortunately, we have an expert in Facebook Ads Marketing on our team, who is also qualified in Google Advertising. In these times with more people spending time at home, they're going to be spending more time on Facebook and the big news websites keeping an eye on what's happening in the world.
So if that's where the eyes are, that's where we want your property to be. Google partners with thousands of websites, including news.com.au, 9news, 7news, Australian Financial Review, Gold Coast Bulletin Online & many more, and we can leverage Google's Advertising Platform to get your home infront of likely buyers while they are on these websites. And the same goes for social media like Facebook and Instragram.
Your Safety Is Our First Priority
The fantastic thing about all this technology is we can use it to weed out the 'tyre kickers'. We don't want strangers in your home any more than is absolutely necessary. We ensure that buyers have seen all of the marketing material, as well as pre-qualifying their finances before we will allow them into your home... and of course in these unprecedented times, we will be asking if they display any symptoms of Covid-19 in accordance with Australian Government & REIQ guidelines, and ensure social distancing and good hygene is practiced within your home.
We're Still Here To Get Your Home Sold
It's not business as usual, but we're still in business & we're working harder than ever to get the best results for our sellers & landlords in these trying times. Call the team at Platinum Properties anytime for a chat about how we can get you sold on (07) 5500 7000 or click to send us a message, and we can arrange a Skype or Facetime appraisal of your home.